Let
there be no question about the central role played by Ron Jacobs in the turn
around of KHJ. In this classic business success story of
personalities, competition, performance, and impact, Ron takes the reader
into the halls of 5515 Melrose during the years he directed every on-air
detail at what quickly became the single most-imitated radio station in
North America.
The philosophy that led to KHJ's success that Ron Jacobs shares in
KHJ:
Inside Boss Radio is of immeasurable value to any student serious
about pursuing a media career. It is equally valuable to contemporary
radio managers who may have forgotten how truly excellent radio was--and still
can be.
Robert M. Ogles
Purdue
University, Associate Professor Of Communication
I
received the book this morning and just finished it.
Wow!
What a trip down memory lane.
It’s so much fun to read about and remember those exciting times on
Melrose Avenue.
One thing kept clobbering me over the head all day.
KHJ:
Inside Boss Radio
is a MUST-READ for any current or future programmer.
The book is not just a history of a legendary radio
station.
It’s a HOW-TO book about programming and promoting any station to
greatness.
The lessons – all the Bill Drake/Ron Jacobs BASICS – are here, first
hand.
This is how we did it.
Jon
Badeaux
The
Real Don Steele Show, Studio Engineer
I
literally could not put this book down until I had read it from cover to cover,
including the covers. This is perhaps the most accurate account of tactical
battle genius I have ever seen, in or out of radio wars. Jacobs is, of course
marvelous. The FCC should require that every head of every radio company study
KHJ: Inside Boss Radio. The coaching skills of this then
twentysomething kid puts them all to shame, and his product showed it. When
Drake's strategy mixed with Jacob's tactical skills, and the topnotch talent
they collectively knew and hired, the outcome was stupendous.
Ernie Hopsker
Station
Owner & Antique Radio Equipment Collector
In 1965 KHJ revolutionized Top 40
radio by introducing "Boss Radio" to Los Angeles. The blending of
the right personalities within a format that emphasized more music and zany
promotions created a shockwave that was soon felt in other major cities like
New York, where RKO-owned stations were also floundering in the ratings wars.
For the first time, Jacobs' book provides a revealing insider's amalgam of
facts and figures behind KHJ's swift takeover of the L.A. market, with fresh
recollections from the DJ, news, engineering, sales and promotion staffers as
well as original memos from Jacobs to the "Boss Jocks," equally
critical as well as informative Also: Breakdowns of hourly clocks,
emphasizing all the vital elements which produced the station's constantly,
consistently high-energy level.
KHJ:
Inside Boss Radio is the definitive look at what made KHJ one of the
most successful, distinctive-sounding radio stations in the nation.
Los
Angeles Entertainment Journalist
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