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January 19,
1968
To BOSS JOCKS
From: Ron Jacobs
The attached
numbers for January-only serve as a good reminder to all of us that
we don't get a thing without working for it. In order to bask in the
brief glory of a few good numbers on a piece of paper we gotta put
out the best effort 24 hours a day, 7 days a week, 52 weeks a year.
There ain't no substitute. If you aren't giving it your all there's
someone on another station just dying to get #1 ratings...and he
could be swinging his ass off. One push button. Little nudge on the
transistor dial. A rude answer on the phone. Two records in a bad
combination (and we been having our share of strange musical
sequences): Otis Redding followed by Joe Tex...come on...a computer
or a UCLA freshman wouldn't goof like that!!!) Or...and is this
really a problem...repeating records too fast, tightening the cycle.
Sure it's important to balance tempo, mix up styles, get the proper
cue-in times etc..but there is no excuse for repeating The
Strawberry Alarm Clock within an hour and 20 minutes during the same
show (which happened yesterday on "Boss" Radio!) The listeners don't
give a damn where the one-liners go and when. But they are insulted
when something like this happens. And the station isn't getting its
money's worth when you're opening the mike at the last minute with
the time sig and your name and into the spot bla, bla, bla. There
are fifty titles on the playlist. Play them all and mix them up. And
have you heard this Charlie Tuna guy on KHJ in L.A.? He opens his
show saying something (like about the State of the Union speech or
the Bob Hope Vietnam special) and continues to be clever, or funny,
or provocative or selling the station...for three hours. It's and
unflattering disgrace to only have a 2.3 lead against KRLA at
night...are you kidding?!? WE CAN'T LET UP FOR ONE MINUTE OF ONE
HOUR OF ONE SHOW OF ONE DAY!!!
( End
of excerpt )
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