June 17,
1966
To BOSS JOCKS
From: Ron Jacobs
O.K., so last
year at this time here we were (most of us) a hesitant embryo,
flexing our baby-ratings, with a sound that had been on the air for
six weeks, so new that [L. A. Times radio columnist] Don Page hadn't
to put it down and with The Rolling Stones Concert, The Sonny &
Cher Concert, the Batphone Contest, The Big Kahuna... and those #1
ratings yet to come.
Now...one year later...summer is here
and this is our time, baby, with 750,000 Boss Radio diggers on the
loose, ready to boost those numbers to where they belong: on top of
EVERYONE, a11 the time and that includes Joe Pyne discussing the
effects of frozen sperm on the baby food market for 13 minutes and
Vin Scully painting word pictures of Drysdale's pickoff motion. We's
a rockin' powerhouse of their kind of sound, pumping out into beach
scenes, backseats, hung over adolescents, turned on strip-cruisers,
Sam the Sham digging teeny-boppers, pooped groupies, stars,
19-year-old Mustang driving mini-skirted consumer ladies, Little
Leaguers hung-up on the Chavez Ravine out-ramp, draftees,
pseudo-surfers and that l6-year-old thri11-seeker from Minneapolis
wondering what the hell is so groovy about Grauman's Chinese
Theater
SO...for 24 hours a day let's not forget WHO'S out
there listening for a little happiness...not-so-lonely with
transistor rubbing their identity-seeking little ears...hoping that
someone, you, Boss Jock, will TALK TO THEM. We got 90 days here (and
a Big Kahuna, a Surfin' Bird, a boss Bi111board and a head start) to
finish up our mopping up operations! Let's de-de-de-de-destroy those
retarded mock-rockers who would dare to call themselves our
competition. Make the kids luv ya!!
( End
of excerpt )
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