May 2,
1967
To BOSS JOCKS
From: Ron Jacobs
The response to
the BIRTHDAY contest is incredible. I'd estimate that the items
we've already received represent 10,000 man-hours. Really well
thought out and inventive material coming in. This shows...more than
anything we've ever done...how much loyalty and identity KHJ has
built in the last two years. It also proves that we don't ever have
to say we're number one...the audience knows it. Make it sound like
you appreciate both the message ("Happy Birthday") and the time and
creativity that went into the card. Don't use words like "thing" and
"stuff" when describing. Above all, NO SARCASM when describing the
cards! A lot of effort went into the finalists' cards...you put some
effort into your description. Any two-dimensional cut-and-past job
is a COLLAGE. Any three-dimensional item is with a CONSTRUCTION or
an ASSEMBLAGE. There are also MOBILES, (hanging decorated items like
champagne bottles, shoes, model planes, etc.) Describe how it was
done: paint, crayon, ink, pencil, pentel, felt pen, etc. If there's
a poem, READ IT . . . Give its SIZE...SHAPE..COLOR...GENERAL
DESCRIPTION...and written message. Be factual...don't say it's
"incredible, out of sight, unbelievable" and leave out what it is.
These people are sincere. You be the same in acknowledging their
efforts . . . Do not talk after the :19 two
punch.
( End of excerpt )
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