March 1,
1966
To BOSS JOCKS
From: Ron Jacobs
The Hooper
ratings are on and will be taken through Monday. This is the time we
must continue to show as well. We finally broke through in printed
average figures but we must hold or improve our position. If we
don't there'll be a loud chorus of "fluke," "flash in the pan," and
"I told you so" type remarks. Not that comments in the trades, or
even the agency level should be our motive. Our goal should be to
maintain what we earned and put our best efforts into the sound of
the station. We must have the same attitude any winning ball club:
Brand new day, brand new game. The Dodgers don't get any points this
year for last year's wins. And the fact that they're champs won't
stop any base hits by the opposition unless L. A. plays like champs.
So during the week don't relax because we're already there. Any
numbers we've had, good or bad, are last season's headlines; the L.
A. teenager is more fickle than any Dodger fan. KRLA is fighting
now. They're down and thinking status...and thinking about job
security, paying the rent, staying in the big
market.
( End of excerpt )
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